💬 From Conversation to Constellation: How Starlight Is Growing Through Word of Mouth

There’s something special about growth that doesn’t come from a marketing budget — but from teachers talking. From one conversation in a staffroom. From a colleague’s recommendation over coffee. From a mentor saying, “You should try this.”

That’s how Starlight is growing.

What started as a small idea in one school in the West of England has quietly begun to spread. Without campaigns or adverts, more schools are finding their way to us — through word-of-mouth, through trust, and through the impact teachers are seeing in their own classrooms. Each new school that joins reflects something we value deeply: that genuine enthusiasm travels faster, and further, than promotion ever could.

Teachers are introducing Starlight to colleagues they’ve taught with, friends in other schools, and family members who also work in education. From there, it’s moving outward — reaching new regions, new communities of practice, and new teachers ready to see how AI can make feedback faster, fairer, and more insightful.

That organic growth tells us something powerful. It tells us Starlight is working — that teachers find real value in it. It tells us that insight, when shared, multiplies.

Giving Back to the Teachers Who Spark It

To say thank you for that trust and momentum, we’ve launched the Starlight Partner Network — a way to recognise and reward the teachers who are helping Starlight reach new schools.

When you refer a school that goes on to join Starlight, you’ll receive £250 as a direct commission. It’s our way of showing appreciation for the word-of-mouth that’s fuelling this journey — and for the teachers who continue to share what Starlight can do.

You can:

1. Apply once — get approved and enjoy lifetime access.

2. Share your personal referral link or invite directly — every sign-up is tracked automatically.

3. Earn £250 when your referred school completes full onboarding.

Learn more or join the Partner Network here:👉 starlightmentor.com/referral-program

Every conversation matters. Every introduction lights another spark. And that’s exactly how we want Starlight to grow — one trusted voice at a time.

Spark Insight with Starlight — and share it with someone you value today.

🎥 Subscribe to our channel here: https://www.youtube.com/@Star21-ai

🌐 Read more on our blog: www.coaching.software

💡 Explore the platform: www.starlightmentor.com

🐦 Follow us on X: @star21starlight

The Insight Engine is written by Adam Sturdee, co-founder of Starlight—the UK’s first AI-powered coaching platform—and Assistant Headteacher at St Augustine’s Catholic College. This blog is part of a wider mission to support educators through meaningful reflection, not performance metrics. It documents the journey of building Starlight from the ground up, and explores how AI, when shaped with care, can reduce workload, surface insight, and help teachers think more deeply about their practice. Rooted in the belief that growth should be private, professional, and purposeful, The Insight Engine offers ideas and stories that put insight—not judgment—at the centre of development.