Film vs Digital: Rethinking Coaching in the Age of AI
- Adam Sturdee
- Jun 17
- 2 min read

In photography, the leap from 35mm film to digital wasn’t just technological—it changed who could take pictures, how often, and how quickly they could learn.
The same shift is now happening in teacher development.
Where once coaching was limited to termly observations and delayed feedback, today’s tools—like Starlight—offer something closer to the digital camera experience: faster, richer, more frequent insight. It’s not just better technology. It’s a better way to grow.
Coaching the Old Way: Like Shooting on Film
Traditional lesson observation is a lot like working with a film camera:
Slow turnaround – You teach. Someone watches. A week later, you get feedback. By then, the moment has passed.
Expensive and rare – Observations take time. Cover has to be arranged. Feedback is written manually. There’s a cost per shot.
Limited sampling – Most teachers are observed only once or twice a year. The sample is tiny.
High-stakes pressure – Because it’s rare, every observation feels performative.
Low experimentation – Risk-taking is discouraged. Better to play it safe when someone’s in the room.
Film made you cautious. Careful. Precise. But it also slowed you down.
Coaching the New Way: Like Going Digital
AI-powered feedback tools are the DSLR of coaching. They don’t just record—they respond. They give teachers:
Instant review – Upload an audio file, and within minutes you’ve got a transcript and personalised coaching feedback.
Cost-efficiency – Once set up, there’s no cost per lesson. Feedback can scale across a whole school or trust.
High volume – Teachers can review lessons weekly or even daily. It’s the difference between 12 photos per roll and 1,200 on a memory card.
Safe space to grow – Because feedback is private, teachers can try things, reflect, iterate, and learn. No judgment. Just data and insight.
Rapid improvement – Feedback isn’t delayed—it’s part of your workflow. Improvement becomes part of the rhythm of teaching.
Like digital cameras, AI coaching encourages experimentation and progress. You can try, review, retake, and improve—without fear.
More Than a Mirror: A Feedback Engine
Tools like Starlight don’t replace human coaches—they amplify them.
AI handles the grunt work: transcribing lessons, highlighting talk patterns, tracking trends over time. That leaves the coach—or the teacher themselves—free to focus on the real work of growth: interpreting insights, setting goals, and reflecting deeply.
And just like great photographers still use digital cameras to master their craft, great teachers use AI not to automate their thinking, but to accelerate it.
The Analogy That Changes Everything
Think about it this way:
Film Camera | Digital Camera | |
System | Legacy coaching | AI-powered feedback (e.g. Starlight) |
Feedback | Delayed (days or weeks later) | Immediate (minutes after the lesson) |
Cost | High per session | Low/no marginal cost |
Frequency | Once a term or less | Weekly or more |
Risk-taking | Discouraged (high stakes) | Encouraged (low stakes) |
Reflection | Retrospective and occasional | Continuous and integrated |
Final Shot
The digital revolution in coaching is here—not to replace the art of observation, but to unlock its potential for everyone.
Just as photography became more accessible, reflective practice can now belong to all teachers, not just those lucky enough to be seen.
So here’s to faster feedback, deeper insight, and the freedom to experiment—one lesson at a time.
Adam Sturdee
Co-founder of Starlight | Assistant Headteacher | Coaching Enthusiast



Comments